Il modulo reportistica di OAK EVENTS raccoglie tutti i dati dell'evento — pre, durante, post — e li espone in 3 formati: dashboard live (per organizzatori durante l'evento), report PDF strutturato (per stakeholder post-evento), export CSV raw (per analisi custom o data warehouse).

Cosa fa

  • Dashboard live: presenze in real-time, no-show rate aggiornato minuto per minuto, engagement Q&A, partecipazione sondaggi
  • Report PDF executive summary: 1 pagina di sintesi + grafici chiave per CEO/CSO, brandizzata
  • Report PDF dettagliato: tutti i KPI per fase del funnel, breakdown per segmento partecipante
  • Export CSV raw: dataset completo per pivot/analisi custom
  • Integrazione CRM: ogni partecipante (con consent) sincronizzato in CRM con dati di engagement
  • Calcolo ROI: combinando dati evento + revenue CRM post-evento, calcola CAC e LTV dei lead generati

KPI tracciati nativamente

  • Pre-evento: iscritti, CPR, conversion form, distribuzione canali
  • Durante: presenza, dwell time per sessione, Q&A rate, sondaggi participation
  • Post-evento: NPS, survey completion, lead qualificati, follow-up clickthrough
  • ROI: pipeline value generato a 30/60/90 giorni, deal chiusi attribuiti all'evento, CAC vs altri canali

Il valore della reportistica strutturata

Il 70% degli eventi corporate fallisce nel dimostrare il ROI alla direzione perché i dati sono frammentati su fogli Excel, foto di registri presenze, screenshot di webinar. OAK EVENTS unifica tutti i dati in un report stakeholder-ready entro 24h post-evento: trasforma l'evento da "costo" a "canale misurabile" comparabile con paid search o content marketing.

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OAK EVENTS reporting module collects all event data — pre, during, post — and exposes it in 3 formats: live dashboard (for organizers during the event), structured PDF report (for stakeholders post-event), raw CSV export (for custom analysis or data warehouse).

What it does

  • Live dashboard: real-time attendance, no-show rate updated minute by minute, Q&A engagement, poll participation
  • Executive summary PDF: 1-page summary + key charts for CEO/CSO, branded
  • Detailed PDF report: all KPIs per funnel phase, breakdown by attendee segment
  • Raw CSV export: complete dataset for pivot/custom analysis
  • CRM integration: every attendee (with consent) synced to CRM with engagement data
  • ROI calculation: combining event data + post-event CRM revenue, calculates CAC and LTV of generated leads

Natively tracked KPIs

  • Pre-event: registrants, CPR, form conversion, channel distribution
  • During: attendance, session dwell time, Q&A rate, poll participation
  • Post-event: NPS, survey completion, qualified leads, follow-up clickthrough
  • ROI: pipeline value generated at 30/60/90 days, deals closed attributed to event, CAC vs other channels

The value of structured reporting

70% of corporate events fail to demonstrate ROI to leadership because data is fragmented across Excel sheets, attendance register photos, webinar screenshots. OAK EVENTS unifies all data in a stakeholder-ready report within 24h post-event: transforms the event from "cost" to "measurable channel" comparable with paid search or content marketing.

Want to see event reporting and analytics in action?

Book a demo and we'll show it to you on a real event, branded on your domain.

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