Definizione

L'analytics evento è la raccolta e analisi sistematica dei dati generati prima, durante e dopo un evento per misurarne l'efficacia. Si distingue dalla semplice reportistica di presenza perché copre l'intero customer journey del partecipante.

Dettagli e formula

Metriche chiave per fase:

  • Pre-evento: traffico landing, conversion form, costo per registrazione, sorgenti acquisizione
  • Durante: presenze real-time, no-show rate, dwell time per sessione, engagement Q&A/quiz, networking attivato
  • Post-evento: visualizzazioni recording on-demand, conversion follow-up, NPS, ROI evento

Contesto e range tipici

Per eventi corporate B2B, le analytics più strategiche sono quelle che collegano l'evento al pipeline commerciale: quanti lead qualificati ha generato, quanti meeting post-evento, quante opportunità aperte nei 90 giorni successivi. L'evento smette di essere costo e diventa canale misurabile.

Come si applica in OAK EVENTS

OAK EVENTS produce analytics unificate su tutto il customer journey: dashboard live durante l'evento, report PDF strutturati per stakeholder post-evento, export raw CSV per analisi custom, integrazione CRM (HubSpot, Salesforce) per attribuzione lead-to-revenue.

Vuoi vedere analytics evento in azione?

Con OAK EVENTS è una funzione nativa della piattaforma: prenota una demo e te lo mostriamo su un evento reale.

Prenota una demo →

Definition

Event analytics is the systematic collection and analysis of data generated before, during and after an event to measure its effectiveness. It differs from simple attendance reporting because it covers the attendee's entire customer journey.

Details and formula

Key metrics by phase:

  • Pre-event: landing traffic, form conversion, cost per registration, acquisition sources
  • During: real-time attendance, no-show rate, session dwell time, Q&A/quiz engagement, networking activated
  • Post-event: on-demand recording views, follow-up conversion, NPS, event ROI

Context and typical ranges

For corporate B2B events, the most strategic analytics are those linking the event to the sales pipeline: how many qualified leads it generated, how many post-event meetings, how many opportunities opened in the following 90 days. The event stops being a cost and becomes a measurable channel.

How it applies in OAK EVENTS

OAK EVENTS produces unified analytics across the whole customer journey: live dashboard during the event, structured PDF reports for stakeholders post-event, raw CSV export for custom analysis, CRM integration (HubSpot, Salesforce) for lead-to-revenue attribution.

Want to see event analytics in action?

With OAK EVENTS it's a native platform feature: book a demo and we'll show it to you on a real event.

Book a demo →